Testimonials

How We Work

This page contains important information you need to review before starting a project with us. If you're not sure of something or have a few questions, feel free to contact us

Our Process

Content

Content is king on the internet and is by far one of the most important factors of creating a successfull website. Your website's content primary role is to educate your customers and provide essential information about your product or services. However, qualty content is necessary to achieve good search engine rankings. We will help guide you thru the process of creating solid content for your site, but ultimately it will be your responsibility to create the bulk of the information.

A few guidelines for content:

Late or incomplete content can radically change project cost, designs, layouts, copy, etc. Editing the clients original documents is not included as part of the content process.

Client Reviews

Unlike other web developers, we keep you in the loop during every step of your project. It is important for you to be involved and aware of what you are getting in the end. Therefore, client reviews will be scheduled to highlight each major point in the project development cycle. You will have an opportunity to review and approve concepts, themes, designs, functionality, and usability. The review process is crucial because it may bring about questions about graphics, navigation, or content that may not have been addressed earlier in the planning phase.

Changes

Changes are part of any project and are to be expected from time to time. Please be aware that any changes or modifications after the review points may be subject to additional fees for development costs and time estimate adjustments. Changes should be presented in an organized manner and should only be provided from the designated client contact. This will eliminate confusion, keep the project organized, and keep development on schedule. Additional changes after review points require a change order. Additional changes will be billed on an hourly basis or fixed price and will be determined by MediaLink.

Updates

Updates can be handled in several ways upon completion of the project. Clients can pay on a per update basis by fixed price estimate or hourly rate. We also offer monthly maintenance packages for frequent updates and/or changes. Please inquire with your MediaLink representative for additional pricing. As a suggestion, when paying hourly it's always best to save your changes and submit them weekly or monthly to save on costs.

Search Engine Listings

SEO (Search Engine Optimization) seems to be all the buzz these days. Although we can list you in the search engines, there is no guarantee that you will rank in a particular position or at the top of any search. Search engines will accept our submission of your website and will schedule your site to be indexed by one of their search spiders or robots. Once this occurs, your website will be ranked by a proprietary algorithm which determines your place and popularity amongst other websites in their database. Each search engine uses a different algorithm and technique to rank and list your website appropriately as they see fit. Criteria for good ranking include relevant content, proper code structure, key phrases, meta information and credible link-backs. Because of the overwhelming demand of search engines and the thousands of websites that are created and submitted each day, website listings can take 30-90 to produce results and ranking. Due to the ever changing structure of search engine databases and algorithms, as well as increased competition, your rankings can change at anytime and without warning.

It is best to maintain an ongoing online marketing strategy that may include resubmission to the search engines, listing in various internet directories, and establishing paid inclusion campaigns like Google AdWords.